Why should I consider advertising to the rainbow-community?

The pink dollar is valued to be worth 20 billion dollars, in Australia and over three trillion dollars globally. With same-sex ceremonies now legal in over 22 countries, it’s never been a better time to join the grassroots social movement celebrating inclusion and equality for Lesbian, Gay, Bi, Trans and Intersex individuals and same-sex couples.

How do we do it?

Powered by leading advertising technology, we target minority groups that mainstream media platforms would generally leave behind, giving our users access to a private, rainbow-friendly marketplace. We offer advertisers fixed fee rates as well as packages tailored to your marketing budget and needs, starting from less than $5 per day. Your contribution goes towards promoting Freedom of Speech and building solidarity in the community.

 

Advertising Banners

Design Guidelines

  • Formats accepted: JPG, PNG, GIF, animated GIF and Flash.
  • Creative must feature a 1-pixel border of gray (#CCCCCC) to distinguish from content.
  • Creative must match ad size and cannot exceed the specified file size, unless discussed or agreed otherwise.

Content

  • Creative may not include nudity, graphic sex, violence or illegal acts.
  • Ads may not have transparent backgrounds and may never blend into screen content.
  • Creative cannot use the My Rainbow Network name or logo without prior approval.
  • Creative must be related to the product/service being advertised (and to the applicable landing page).
  • Creative shall not infringe, violate or otherwise conflict with the intellectual property right of any third party.

Animation/Looping Guidelines

  • 3 loop maximum; total animation time for all loops combined cannot exceed 30 seconds.
  • Animation must be 10 seconds between rotations.
  • Ads may not employ rapid/”strobing” animation of any graphic, copy or background element(s).

Flash Creative

  • A backup GIF or JPG image must be provided for browsers without the Flash plug-in. This backup image should follow the specifications of an image ad of that size.
  • Flash banners must not include hard-coded or embedded URLs. URLs must be alterable.

Right of Refusal

My Rainbow Network may refuse creative at any time for any reason, including our determination that they promote products or services which negatively affect our business, or relationship with our members.

Corporate Sponsorship

Corporate sponsors enjoy all the benefits associated with Digital Sponsorship & Membership, and sponsor packages are negotiated on an individual basis.